In a fast-moving medical practice, decision-making sometimes happens "on-the-fly," and things get done a certain way based on untested assumptions or because "we’ve always done it that way." This can lead to less-than-best decision-making, even though the data you need to improve your practice could be right at your fingertips (if you know where to look, and what to look for).
Understand why becoming data-driven is so important to practice improvement.
Learn how to nurture a culture of data-driven decision-making.
Recognize sources of data that can help you manage better – from inside and outside your practice.
Learn ideas for using data to drive practice profitability, set goals, and evaluate opportunities.
Understand how to avoid the problem of "garbage in, garbage out" and a few other decision-making tips and tricks!
Partner and senior consultant Laurie Morgan joined Judy Capko and Joe Capko in 2010. Since then, Laurie has focused on practice revenue (billing, fee structures, collections, and marketing) and operating efficiency (workflow, staffing, and technology). She has written articles on these subjects for a wide range of medical publications and websites.
In 2013, Morgan launched her Management Rx line of books and ebooks. They’re full of lively, readable case studies and practical ideas that can be immediately applied to improve practice operations.
Morgan’s work with medical practices also draws on her 20 years of experience in operations management, marketing and advertising, business development, and general management. Her previous roles included overseeing an international operations team and planning and launching the web division for a global publishing company; developing a technology startup business plan for an international tech and media conglomerate; and building out her independent publishing company, which served local small and medium businesses.
Morgan has an MBA from Stanford University and an AB in Economics from Brown University.